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From A Spare Room To Global

Our story begins with our founder, Connor. As a teenager, Connor had a passion for premium perfume but a common problem: he couldn’t afford to wear the "good stuff" every day. He realised that while he loved the scents, he was sick of paying hundreds of pounds for the designer label attached to them.

Determined to find a solution, Connor started researching ingredients and mixing fragrances in his bedroom using mixing bowls. It wasn't an instant success - some early attempts were too oily or greasy - but eventually, he found the "Goldilocks" formula for designer-inspired fragrance.

What started as a side hustle selling at market stalls moved to his dad’s spare bedroom, and finally, to the slick online store you see today. Today, we have moved out of the family home and into workshops in Connor's hometown here in the UK, helping millions of people smell amazing for less.

The "Inspired By" Revolution

Here’s the secret: you don't need to pay designer prices for designer-quality scents.

Our fragrances are meticulously created to capture the essence of the world's most popular scents. We reference these as "Inspired By" fragrances. This means you get the scent profile you know and love - whether it's woody, floral, fresh, or oriental - without the prohibitive cost.

We cater to the savvy shopper who prioritises variety and value over a logo on a bottle.

Quality Without Compromise

There is a misconception that "affordable" means "weak." We are here to prove that wrong.

Full Strength Formulation

We don't sell watered-down mists. We use full-strength Eau De Parfum (EDP) concentrations, which contain the highest concentration of fragrance oil for maximum longevity.

Vegan & Cruelty-Free

We believe beauty should be kind. All our ingredients are premium, vegan, and strictly cruelty-free.

Made in the UK

We are proud of our roots. Our products are manufactured right here in the United Kingdom.

Our Promise To You

We know that buying fragrance online can feel like a gamble if you haven't smelled it first. That is why we are committed to building trust with our community, #TeamTEV.

We offer a 30-Day Money-Back Guarantee because we are confident you will love your new signature scent.

Join the revolution. Smell expensive, for less.

SHOP MOST POPULAR

Loved by our customers

Absolutely beautiful

The quality and attention to detail exceeded my expectations.

Sophie M.

My new everyday favorite

A timeless piece that feels considered, effortless, and special.

Amelia R.

Simply perfect

Beautifully made, beautifully packaged, and a pleasure to wear.

Charlotte K.

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